Prof. Dr. Benedikt Lindenbeck

B. Lindenbeck, Steuerung von Dialogmarketingkampagnen. Wiesbaden: Springer, 2018.

B. Lindenbeck, “Implikationen einer Online-Customer-Journey-Analyse,” in Digitales Dialogmarketing, Wiesbaden: Springer Gabler, 2020, pp. 627–650.

B. Lindenbeck, “A research framework for analyzing customer journeys in the digital age,” in Enlightened marketing in challenging times, 2020, pp. 179–180.

B. Lindenbeck, “Die Bestimmung hinreichend umfassender Datenbestände zur Konzeption von Marketingkampagnen,” in Dialogmarketing Perspektiven 2019/2020, 2020, pp. 119–133.

B. Lindenbeck and R. Olbrich, “Improving tarteting by taking long-term relationships into account,” in Finding new ways to engage and satisfy global customers, 2019, pp. 55–67.

B. Lindenbeck, “Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting,” in Dialogmarketing Perspektiven 2018/2019, 2019, pp. 165–189.

B. Lindenbeck and M. Hundt, “Is online always better?,” in Luxury Industries Symposium Papers, 2017 [Online]. Available: http://archives.marketing-trends-congress.com/luxury_industries/2017/pages/PDF/017.pdf

R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns by a more differentiated view on general sales,” in Proceedings of 15th International Marketing Trends Conference, 2017.

P. Bormann and B. Lindenbeck, “Misbelief about synergies,” in Proceedings of the EMAC 45th Annual Conference, 2016.

R. Olbrich and B. Lindenbeck, “Targeting direct marketing campaigns with a view to continuous obligations,” in 23rd Recent Advances in Retailing & Services Science Conference, 2016.

R. Olbrich and B. Lindenbeck, “Die Steigerung einzuwerbender Versicherungsprämien durch Targeting im Dialogmarketing,” Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V., vol. 108, no. 2, pp. 107–140, 2019.