Zitat
Lindenbeck, B., & Olbrich, R. (2019). Improving tarteting by taking long-term relationships into account. In P. Rossi & N. Krey, Finding new ways to engage and satisfy global customers (pp. 55–67). Cham: Springer International Publishing.
Improving tarteting by taking long-term relationships into account
Konferenzpaper
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Rainer Olbrich
Veröffentlichung
- 2019
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein 2