Zitat
Lindenbeck, B. (2020). A research framework for analyzing customer journeys in the digital age. In F. Pantoja, S. Wu, & N. Krey, Enlightened marketing in challenging times (pp. 179–180). Cham: Springer International Publishing. https://doi.org/https://doi.org/10.1007/978-3-030-42545-6_48