Quote
J. Wieseke, L. M. Edinger-Schons, and S. Scheidler, "Talk is silver, silence is golden?", in Challenging the bounds of marketing thought, 2013, pp. 57-57.
Talk is silver, silence is golden?
a field-experimental study on determinants of successful CSR communication
Fast facts
Internal authorship
Further publishers
Jan Wieseke, Laura Marie Edinger-Schons
Publishment
- 2013
Anthology
Talk is silver, silence is golden? (Challenging the bounds of marketing thought)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper