Quote
Scheidler, S., Schons, L. M., & Wieseke, J. (2016). Not guilty? In T. Hennig-Thurau, What happens in marketing, stays digital (pp. 17-18). Chicago: American Marketing Association.
Not guilty?
Conference paper
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Fast facts
Internal authorship
Further publishers
Laura Marie Schons, Jan Wieseke
Publishment
- 2016
Organizational unit
Subjects
- General economics 2