Quote
S. Scheidler, L. M. Schons, and J. Wieseke, “Not guilty?,” in *What happens in marketing, stays digital*, 2016, pp. 17–18.
Not guilty?
Conference paper
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Fast facts
Internal authorship
Further publishers
Laura Marie Schons, Jan Wieseke
Publishment
- 2016
Organizational unit
Subjects
- General economics 2