Zitat
Scheidler, S., Schons, L. M., & Wieseke, J. (2016). Not guilty? In T. Hennig-Thurau, What happens in marketing, stays digital (pp. 17–18). Chicago: American Marketing Association.
Not guilty?
Konferenzpaper
the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting
Schnelle Fakten
Interne Autorenschaft
Weitere Publizierende
Laura Marie Schons, Jan Wieseke
Veröffentlichung
- 2016
Organisationseinheit
Fachgebiete
- Wirtschaftswissenschaften allgemein 2