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Not guilty?

the many faces of corporate social irresponsibility and the role of consumers' perceived guilt as a determinant of boycotting

Fast facts

  • Internal authorship

    Prof. Dr. Sabrina Scheidler

  • Further publishers

    Laura Marie Schons, Jan Wieseke

  • Publishment

    • 2016

  • Anthology

    Not guilty? (What happens in marketing, stays digital)

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Conference paper

Quote

S. Scheidler, L. M. Schons, and J. Wieseke, "Not guilty?," in What happens in marketing, stays digital, 2016, pp. 17-18.

Notes and references

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