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Misbelief about synergies

how strategy flaws alter revenue streams in online and offline channels

Fast facts

  • Internal authorship

    Prof. Dr. Benedikt Lindenbeck

  • Further publishers

    Patrick Bormann

  • Publishment

    • 2016

  • Anthology

    Misbelief about synergies (Proceedings of the EMAC 45th Annual Conference)

  • Organizational unit

    Business Studies

  • Subjects

    • Economics in general

  • Publication format

    Conference paper

Quote

P. Bormann and B. Lindenbeck, "Misbelief about synergies," in Proceedings of the EMAC 45th Annual Conference, 2016.

About the publication

Linked publications and references

https://www.emac-online.org/emac-annual-conference/emac-annual-conference-proceedings(Opens in a new tab)

Notes and references

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