Quote
B. Lindenbeck and R. Olbrich, "Improving tarteting by taking long-term relationships into account," in Finding new ways to engage and satisfy global customers, 2019, pp. 55-67.
Improving tarteting by taking long-term relationships into account
Fast facts
Internal authorship
Further publishers
Rainer Olbrich
Publishment
- 2019
Anthology
Improving tarteting by taking long-term relationships into account (Finding new ways to engage and satisfy global customers)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper