Quote
Lindenbeck, B., & Olbrich, R. (2019). Improving tarteting by taking long-term relationships into account. In P. Rossi & N. Krey, Finding new ways to engage and satisfy global customers (pp. 55-67). Cham: Springer International Publishing.
Improving tarteting by taking long-term relationships into account
Conference paper
Fast facts
Internal authorship
Further publishers
Rainer Olbrich
Publishment
- 2019
Organizational unit
Subjects
- General economics 2