Quote
B. Lindenbeck, "A research framework for analyzing customer journeys in the digital age," in Enlightened marketing in challenging times, 2020, pp. 179-180.
A research framework for analyzing customer journeys in the digital age
an abstract
Fast facts
Internal authorship
Publishment
- 2020
Anthology
A research framework for analyzing customer journeys in the digital age (Enlightened marketing in challenging times)
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper