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A research framework for analyzing customer journeys in the digital age

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Lindenbeck, B. (2020). A research framework for analyzing customer journeys in the digital age. In F. Pantoja, S. Wu, & N. Krey, Enlightened marketing in challenging times (pp. 179-180). Cham: Springer International Publishing. https://doi.org/https://doi.org/10.1007/978-3-030-42545-6_48

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