Quote
B. Lindenbeck, "Implications of an online customer journey analysis," in Digitales Dialogmarketing, Wiesbaden: Springer Gabler, 2020, pp. 627-650.
Implikationen einer Online-Customer-Journey-Analyse
Fast facts
Internal authorship
Publishment
- 2020
Anthology
Digitales Dialogmarketing
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)