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Zielgruppen urbaner Mobilität

Bewertung von Segmentierungsansätzen zur Personenmobilität aus der Perspektive eines Sozialen Marketings

Fast facts

Internal authorship
Prof. Dr. Marcel Hunecke
Publishment
- 2009
Anthology
Urbane Mobilität
Organizational unit
Applied Social Sciences
Subjects
- Social sciences/sociology in general
Publication format
Anthology contribution (Article)

Quote

M. Hunecke, "Target groups of urban mobility," in Urbane Mobilität, Bremerhaven: Wirtschaftsverlag NW, 2009, pp. 415-430.

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