Quote
J. Wieseke, L. M. Edinger-Schons, and S. Scheidler, “Talk Is Silver, Silence Is Golden?,” in Challenging the Bounds of Marketing Thought, Chicago: American Marketing Association, 2013, pp. 57–57.
Talk is silver, silence is golden?
Conference paper
a field-experimental study on determinants of successful CSR communication
Fast facts
Internal authorship
Further publishers
Jan Wieseke, Laura Marie Edinger-Schons
Publishment
- 2013
Organizational unit
Subjects
- General economics 2