Quote
R. Olbrich and B. Lindenbeck, “Targeting Direct Marketing Campaigns Through a More Differentiated View of General Sales,” in Proceedings of the 15th International Marketing Trends Conference, Paris: ECSP Business School, 2017.
Targeting direct marketing campaigns by a more differentiated view on general sales
Conference paper
Fast facts
Internal authorship
Further publishers
Rainer Olbrich
Publishment
- 2017
Organizational unit
Subjects
- General economics 2