Quote
R. Olbrich and B. Lindenbeck, "Targeting direct marketing campaigns with a view to continuous obligations," in 23rd Recent Advances in Retailing & Services Science
Conference, 2016.
Targeting direct marketing campaigns with a view to continuous obligations
Conference paper
Fast facts
Internal authorship
Further publishers
Rainer Olbrich
Publishment
- 2016
Organizational unit
Subjects
- General economics 2