Quote
Olbrich, R. and Lindenbeck, B., 2016. Targeting direct marketing campaigns with a view to continuous obligations. In: 23rd Recent Advances in Retailing & Services Science Conference. Eindhoven: Eindhoven University of Technology.
Targeting direct marketing campaigns with a view to continuous obligations
Fast facts
Internal authorship
Further publishers
Rainer Olbrich
Publishment
- 2016
- Volume 23rd Recent Advances in Retailing & Services Science Conference
Title of the conference proceedings
23rd Recent Advances in Retailing & Services Science Conference
Organizational unit
Subjects
- Economics in general
Publication format
Conference paper