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Zur zielgrößenabhängigen Bestimmung der (Erfolgs-) Faktoren im Targeting

Conference paper

Fast facts

Quote

Lindenbeck, B. (2019). On the target size-dependent determination of (success) factors in targeting. In Deutscher Dialogmarketing Verband e. V., Dialog Marketing Perspectives 2018/2019 (pp. 165-189). Wiesbaden: Springer Gabler.

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