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Internal marketing of Corporate Social Responsibility (CSR) initiatives

Conference paper

CSR portfolio effects on employee perceptions of corporate hypocrisy, attitudes and turnover

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Scheidler, S., Schons, L. M., & Spanjol, J. (2016). Internal marketing of Corporate Social Responsibility (CSR) initiatives. In L. Petruzzellis & R. S. Winer, Rediscovering the essentiality of marketing (pp. 553-554). Cham: Springer International Publishing. https://doi.org/https://doi.org/10.1007/978-3-319-29877-1_112

References

DOI https://doi.org/10.1007/978-3-319-29877-1_112(Opens in a new tab)

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