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Internal marketing of Corporate Social Responsibility (CSR) initiatives

Conference paper

CSR portfolio effects on employee perceptions of corporate hypocrisy, attitudes and turnover

Fast facts

Quote

S. Scheidler, L. M. Schons, and J. Spanjol, “Internal Marketing of Corporate Social Responsibility (CSR) Initiatives,” in *Rediscovering the Essentiality of Marketing*, in *Developments in Marketing Science*. Cham: Springer International Publishing, 2016, pp. 553–554. doi: 10.1007/978-3-319-29877-1_112

References and Relationships

DOI 10.1007/978-3-319-29877-1_112

Notes and references

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