Quote
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, "I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions," Journal of the Academy of Marketing Science, vol. 46, pp. 1133-1147, 2018.
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Further publishers
Ina Garnefeld, Eva Böhm, Andrea Oestreich
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Anthology
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions (46)
Journal
Journal of the Academy of Marketing Science
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Subjects
Publication format
Journal article (Article)
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, "I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions," Journal of the Academy of Marketing Science, vol. 46, pp. 1133-1147, 2018.