Jump to content

I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions

Fast facts

  • Internal authorship

  • Further publishers

    Ina Garnefeld, Eva Böhm, Andrea Oestreich

  • Publishment

    • 2018
  • Anthology

    I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions (46)

  • Journal

    Journal of the Academy of Marketing Science

  • Organizational unit

  • Subjects

    • Economics in general
  • Publication format

    Journal article (Article)

Quote

I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, "I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions," Journal of the Academy of Marketing Science, vol. 46, pp. 1133-1147, 2018.

Notes and references

This site uses cookies to ensure the functionality of the website and to collect statistical data. You can object to the statistical collection via the data protection settings (opt-out).

Settings(Opens in a new tab)