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S. Haustein and M. Hunecke, "Identifying target groups for environmentally sustainable transport," Current opinion in environmental sustainability, vol. 5, no. 2, pp. 197-204, 2013.
assessment of different segmentation approaches
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Sonja Haustein
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Identifying target groups for environmentally sustainable transport (5)
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Current opinion in environmental sustainability (2)
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S. Haustein and M. Hunecke, "Identifying target groups for environmentally sustainable transport," Current opinion in environmental sustainability, vol. 5, no. 2, pp. 197-204, 2013.