Corporate Publishing 2

Corporate publishing: Aesthetics and design principles in print media

Aesthetics and design principles in corporate publishing depend on the medium and target group and are geared towards their information needs. The designer's task is to create a suitable cover, determine color codes and define the layout grid. With a keen sense for images and graphics, typography, typesetting and proportions, an appealing medium is created.

Corporate publishing is not a "lonely runner", but team play. In constant contact with editors, authors, illustrators, photographers and other creatives and layout designers, the team searches for the almost ideal result. Visual worlds are created in close consultation and translated into a journalistic and therefore advertising message.

What aspects serve genres and target groups?
Why are the choice of typeface and typography important in order to preserve and implement corporate styles?
How do you find the right visual language to achieve a coherent and distinctive image?
How do you create serial recognizability?
What makes a successful cover?

After the keynote speech by Professor Lars Harmsen, the panel will discuss the opportunities and possibilities of corporate design. Regina Jäger from Jäger und Jäger in Überlingen will contribute her many years of expertise in corporate publishing for brands and people, Anja Lutz will talk about the profitable provocation and doctorate through the networking of art and graphic design and Felix Kosok will talk about political tasks and social demands on today's design. Julia Kahl moderates.