Quote
S. Hacker and P. Janßen, eds., “My Name Is Not ‘Doll’!”—Together Against Sexism. 2023. Available at: https://www.youtube.com/watch?v=vTHm_YwOq4M
Content
Sexism is widespread: 78 percent of all women worldwide have experienced harassment in public spaces. This ranges from unwanted whistling, shouting, honking, and comments—also known as catcalling—to other forms of sexually suggestive behavior—often in the midst of everyday life, on the street.
The campaign, organized by the City of Dortmund’s Office for Gender Equality in cooperation with Fachhochschule Dortmund and the Film and Sound study program, addresses this very issue. It aims to raise awareness of sexism and, in particular, to encourage men to reflect on and change their behavior, because: Sexism stems from gender inequality. It is not about positive attention, but in many cases about power. Catcalling can be very distressing for those affected and can trigger feelings of insecurity and worthlessness, or even lead to the adoption of avoidance strategies and behavioral changes.
The campaign consists of a movie trailer that will be shown as a pre-film in all Dortmund movie theaters for three weeks starting November 23, 2023; expressive posters displayed as City-Light posters at 45 locations in downtown Dortmund; as well as clips on the digital information screens in Dortmund’s subway and commuter rail stations.
The campaign will be promoted via the social media channels of, among others, the City of Dortmund, Fachhochschule Dortmund and Frank Buschmann. The spot will also be available on the City of Dortmund’s YouTube channel.
Maresa Feldmann, Equal Opportunity Officer for the City of Dortmund: “With this campaign, we want to raise awareness of the challenges that girls and women in particular face on a daily basis. Sexism is a form of discrimination that should not be tolerated, and it is crucial that we, as a society, work together to create a respectful and equitable environment.”
Project supervision, project development, and production of the social media spot CATCALLING: Prof. Sandra Hacker
(Directed by Phil Janßen, MA Film)
in cooperation with the City of Dortmund
(Project managers at the City of Dortmund’s Office for Gender Equality: Maresa Feldmann, Eva Lindemann, Sabrina Beckmann)