Quote
Faix, A., Kemper, A. C., & Köhler, R. (1998). Schwarzkopf & Henkel Cosmetics - Integration of brand strategies after an acquisition. In R. Köhler, Case studies in strategic brand management (pp. 1-20). Cologne: IMD.
Schwarzkopf & Henkel Cosmetics - Integration von Markenstrategien nach einer Akquisition
Anthology contribution
Fast facts
Internal authorship
Further publishers
Anne Christin Kemper, Richard Köhler
Publishment
- 1998
Organizational unit
Subjects
- General economics 2