Quote
Faix, A. (1994). The use of marketing assessment to estimate the competitive consequences of product innovations. Cologne: IMD. Retrieved from https://d-nb.info/947092374
Der Einsatz des Marketing-Assessment zur Abschätzung wettbewerbsbezogener Folgen von Produktinnovationen
Monograph
Fast facts
Internal authorship
Publishment
- 1994
Organizational unit
Subjects
- General economics 2