Quote
Faix, A., Kemper, A. C., & Köhler, R. (2000). Integrating brand strategies after an acquisition. In C. M. Phillips, A. Pruyn, & M.-P. Kestemont, Understanding marketing (pp. 73-84). Chichester: Wiley.
Integrating brand strategies after an acquisition
Anthology contribution
Schwarzkopf & Henkel cosmetics
Fast facts
Internal authorship
Further publishers
Anne Christin Kemper, Richard Köhler
Publishment
- 2000
Organizational unit
Subjects
- General economics 2