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Der WILO-EMB-Fall

Anthology contribution

lokaler Turnaround in einem internationalen Unternehmensverbund

Fast facts

Quote

Faix, A., Schwamborn, S., & Köhler, R. (1994). The WILO-EMB case. In German Marketing Association, Training for marketing success (pp. 109-132). Stuttgart: Schäffer-Poeschel.

Notes and references

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