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Wenn der Kunde noch mehr Werbung will

Journal article

Permission-Marketing fördert die Akzeptanz von Werbemaßnahmen

Fast facts

Internal authorship
Prof. Dr. Axel Faix
Publishment
- 2002
Organizational unit
Business Studies
Subjects
- General economics 2

Quote

A. Faix, “When Customers Want Even More Advertising,” New Management, no. 8, pp. 44–49, 2002.

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