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Wenn der Kunde noch mehr Werbung will

Permission-Marketing fördert die Akzeptanz von Werbemaßnahmen

Fast facts

Internal authorship
Prof. Dr. Axel Faix
Publishment
- 2002
Anthology
When the customer wants even more advertising
Journal
New management (8)
Organizational unit
Business Studies
Subjects
- Economics in general
Publication format
Journal article (Article)

Quote

A. Faix, "Wenn der Kunde noch mehr Werbung will," New management, no. 8, pp. 44-49, 2002.

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