Quote
I. Garnefeld, E. Böhm, L. Klimke, and A. Oestreich, "I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions," Journal of the Academy of Marketing Science, vol. 46, pp. 1133-1147, 2018.
I thought it was over, but now it is back: customer reactions to ex post time extensions of sales promotions
Journal article
Fast facts
Internal authorship
Further publishers
Ina Garnefeld, Eva Böhm, Andrea Oestreich
Publishment
- 2018
Organizational unit
Subjects
- General economics 2