Quote
J.-P. Büchler and A. Faix, "Contingency approach to integrated planning of international innovation marketing," in Yearbook of Market Entry Advisory 2016 : Communication in International Business, Berlin: Epubli, 2016, pp. 121-144.
Kontingenzansatz zur integrierten Planung der internationalen Innovationsvermarktung
Fast facts
Internal authorship
Publishment
- 2016
Anthology
Yearbook of Market Entry Advisory 2016 : Communication in International Business
Organizational unit
Subjects
- Economics in general
Publication format
Anthology contribution (Article)