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Teaching case studies - marketing and branding

Monograph

Fast facts

Internal authorship
Prof. Dr. Jan-Philipp Büchler
Further publishers
Jennifer Decker
Publishment
- Logos Verlag 2018
Organizational unit
Business Studies
Subjects
- General economics 2

Quote

J.-P. Büchler and J. Decker, *Teaching Case Studies: Marketing and Branding*. Berlin: Logos Verlag, 2018.

References and Relationships

ISBN 9783832546359

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