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Koordination zwischen Marketing und F&E

Anthology contribution

empirische Analyse auf Basis der Erhebungen des IHK-InnoMonitor 2014

Fast facts

Quote

Faix, A. (2015). Coordination between marketing and R&D. In J.-P. Büchler & A. Faix, Innovation success (pp. 223-240). Frankfurt am Main: PL Academic Research.

References

ISBN 9783631661772

Notes and references

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