Quote
J.-P. Büchler and A. Faix, “Marketing Innovations,” in Innovation Success, Frankfurt am Main: PL Academic Research, 2015, pp. 173–202.
References and Relationships
ISBN 9783631661772
Vermarktung von Innovationen
Anthology contribution
Analyse und Konsequenzen produktbezogener Kontingenzfaktoren
Fast facts
Internal authorship
Publishment
- 2015
Organizational unit
Subjects
- General economics 2