implementing end-to-end processes for innovations with reference from consumer goods industry
Internal authorship
Publishment
Anthology
Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education
Organizational unit
Subjects
Publication format
Anthology contribution (Article)
J.-P. Büchler, "Towards a design-to-launch perspective," in Cross cultural conference 2013 : 8th May 2013 ; proceedings ; sessions: intercultural perspectives in global business and HR management, intercultural perspectives in information & communication technology, intercultural perspectives in higher education, Aachen: Shaker, 2013, pp. 27-42.
